The alt-right has particular information campaigning styles, including the pairing of hashtags (to link a less extreme issue to one that is more extreme) as well as a particular strategy of event ‘use’, such as in the case of the Berkeley riots over free speech. On Twitter the Alt-Right core has ‘significant others’, or those mentioned by 7 or 8 of the core, as indicated by a ‘belonging’ metric their newly discovered audience, however, is relatively small, as the majority of those they mention are themselves. The inter-liked page networks for each of the subgroups reveals an insular alt-right core, an alt-lite revolving around Alex Jones, and an UK/EU networked centered around Arktos, with Tommy Robinson isolated.
On Facebook, the alt-right core’s most engaged with content is more extremist, the alt lite’s anti-establishment and the alt-right UK/EU counter-jihadist, thus suggesting a new (and significant) theme to the Alt Right spectrum. Mapping the Alt-Right: The US Alternative Right across the Atlantic Summary of Key Findings
